Core dna
Enterprise Headless CMS and DXP
Quick Specs
- Type
- Headless CMS + DXP
- Headquarters
- Melbourne, Australia
- Pricing
- Paid (contact sales)
- Self-hosted
- No
- APIs
- REST API
- Ecommerce
- Built-in module
What is Core dna?
Core dna is an enterprise headless CMS and digital experience platform (DXP) founded in Melbourne, Australia. It is designed for large organisations that need to manage content, digital experiences, and multiple web properties without assembling a sprawling collection of separate SaaS tools.
Beyond content management, Core dna includes built-in modules for ecommerce, site search, personalisation, and forms — all accessible from the same platform — making it a strong choice for B2B and B2C enterprise teams that want to reduce integration complexity.
G2 Reviews
Rated 4.3/5 from 46 verified reviews.
"Core dna gave us a single platform for our content, product catalogue, and ecommerce — instead of managing three separate SaaS tools and the integrations between them. The platform team is responsive and the Australian support hours are a genuine advantage for our team."
Head of Digital · Enterprise
"The multi-site management is exactly what we needed for our brand portfolio. Managing content across eight regional sites with shared assets and per-site publishing controls was not possible with any other platform we evaluated at a comparable price point."
Digital Marketing Manager · Mid-Market
"We moved from a fragmented stack of WordPress, WooCommerce, and three integration tools to Core dna. The reduction in operational complexity has been significant. One platform, one support contract, one source of truth for content and commerce data."
CTO · Enterprise
"The REST API is clean and reliable. We built our Next.js frontend on it and have had no issues with uptime or performance. The documentation could be more comprehensive for newer developers, but the support team fills the gap well."
Frontend Developer · Mid-Market
Platform Features
Headless CMS
- REST API for headless content delivery to any frontend
- Structured content types with flexible field schema
- Multi-site content management from a single instance
- Built-in media management with image transformation
Digital Experience
- Built-in ecommerce with product, cart, and checkout management
- Site search with AI-powered relevance tuning
- Personalisation and audience segmentation tools
- Form builder with submissions management and notifications
Publishing & Workflow
- Scheduled publishing with date and time controls
- Content workflow with approval stages and role assignment
- Version history with restore for all content types
- Multi-language content with localisation management
Enterprise Features
- Multi-site and multi-brand management from one platform
- SSO via SAML and Azure Active Directory
- Granular role and permission management per site
- Dedicated infrastructure for enterprise data residency needs
Pros & Cons
Strengths
- All-in-one DXP: CMS, ecommerce, search, forms, and personalisation without separate SaaS tools
- Multi-site management built for enterprise brands operating many digital properties
- Built-in ecommerce removes the need for a separate commerce platform for many use cases
- Hosted on AWS with enterprise infrastructure and data residency options
- Australian-built platform with strong support for APAC-region enterprises
- Long track record with enterprise clients across manufacturing, B2B, and publishing sectors
Limitations
- Pricing is not public — requires a sales engagement to evaluate costs
- Smaller developer community and plugin ecosystem compared to Contentful or Strapi
- REST-only API delivery — no native GraphQL endpoint
- Less known in developer communities than open-source alternatives
Core dna Pricing
Core dna pricing is tailored to each organisation based on the modules required, number of sites, user seats, and support tier. Contact the Core dna team directly to get a quote aligned to your organisation's scale and requirements.
Custom
contact sales
Single or small brand deployments
- Headless CMS
- REST API
- Multi-language
- Basic ecommerce
- Email support
Custom
contact sales
Multi-brand and mid-market teams
- Multi-site management
- Full ecommerce
- Personalisation
- Site search
- Priority support
Custom
contact sales
Large-scale enterprise deployments
- Dedicated infrastructure
- SSO & SCIM
- Data residency
- Custom SLA
- Dedicated CSM
Frequently Asked Questions
Core dna Alternatives
Other platforms worth evaluating alongside Core dna.
Agility CMS
A strong hybrid headless CMS alternative with page management tools and a strong Next.js integration for marketing-led teams.
Content.One
A similar hybrid enterprise headless CMS (formerly Zesty.io) focused on multi-instance management for large brand portfolios.
Contentful
The market-leading headless CMS for enterprise structured content, with a larger developer community and app marketplace.
Kontent.ai
A purpose-built enterprise headless CMS with AI-powered content workflows and ISO 27001 / SOC 2 compliance.